Your “dead” file is mostly borrowers nobody rang.

We take your last 300 enquiries, work every one for two weeks on our messaging cost, and you pay only for the borrowers who book a call with you.

In one lender’s CRM: 81%of delivered borrowers never had a loan amount recorded — never opened
Once engaged: 1 in 6went on to fund, booked or not
After booking went live: 3.0% → 8.6%funded, same funnel, same lender, same box

From a Florida private lender’s CRM, 426 borrowers, January–July 2026.

What it is

The engine we run on our own borrowers, pointed at yours.

You paid for those enquiries once: a vendor, a broker, your website, an ad. Then the day got busy, the callback slipped to the morning, and the borrower signed with whoever rang first. Your CRM calls that file dead. In the lender’s CRM we read this summer, four in five of the “dead” had simply never been worked.

We reopen the file. Every enquiry gets a first conversation: a message inside the hour, eight touches across SMS, email and voicemail over ten days, an offer of a call at a time they choose, and a confirmed slot on your calendar when they take it. The ones that book are yours to close. The ones that don’t come back with a reason.

You pay for

Booked calls. Not messages, not “engagement”, not a retainer while we find out. A borrower on your calendar, reconfirmed, or nothing.

How the two weeks run

You send the file

A CSV or CRM access for your last 300 enquiries, under a signed data-processing agreement. We check the consent they were captured under before a single message goes out.

We build the offer with you

One reason for the borrower to pick the phone up now. Your rates, your box, your turnaround, in your name. Twenty minutes on a call.

The engine runs

Ten days of touches, a booking link on your calendar, reconfirmation before every slot. You take the calls. Nothing else on your side.

You get the file back, sorted

Booked, replied-not-booked, and dead-for-a-reason, with the reason. Then we talk about running it on everything that comes in from now on.

Terms

Priced per booked call. Quoted once we’ve seen the file.

What a booked borrower is worth to you depends on what you lend and at what size. We price the test after ten minutes on your file, not before, and we put it in writing before anything runs.

Test batch	300 enquiries · 14 days
Messaging cost	On us for the test.
No booked calls	No charge.
No-show	Rebooked free. Charged once, when they show.
After the test	The same engine on every new enquiry: speed-to-lead, follow-up, voicemail drops, live chat. Per booked call or a flat monthly rate.
Your data	Stays yours. Processed under a DPA, never resold, never shared with another lender.

Founding clients

The first three lenders through this door run the test at cost, in exchange for a named case study and outcome reporting on every booked call.

Fit

Who this is for.

Different from the Desk: a calling team is not a reason to say no here.

Lending now, with a box you can describe in a sentence
Enquiries already arriving — website, brokers, a vendor, ads
300+ enquiries from the last twelve months you’d call dead
Someone who can take a booked call inside stated hours
Willing to report outcomes on every booked call

Not for you if

The file is under a hundred enquiries, or the enquiries were captured without any consent to contact. We check that first and we will tell you.

Tell us what you lend and roughly how big the file is.

Four minutes of questions. If it fits we book ten minutes to look at the file together and put the test price in writing. If it doesn’t, we say so.

Start the application

300 enquiries · 14 days · Pay only for booked calls